saul bass airline logos

An overview of the fate of Saul Bass logo designs. All most passengers care.

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United entered the 21st century a strong global carrier with a solid reputation amongst business travelers.

. Saul Bass original 1978 Girl Scouts logo left and the 2010 variation right redesigned by OCD Agency Bass logo for Geffen Records 1980 Logo designer William Haig recalls working with Bass on the Continental Airlines logo the first of. Bass also became a film director winning an Academy Award. It was to remain in place almost 20 years until 1993.

He also designed Continental Airlines 1968 jetstream logo and United Airlines 1974 tulip logo which have become some of the most recognized logos of the era. Then the unthinkable happened 911. Saul Bass created many great logos for clients such as ATT Minolta Warner Bros Girl Scouts of America Kleenex Continental Airlines circa 1968 United Way United Airlines and Rockwell International to name just a few.

United Airlines Goes Saul Bass. United like every major US airline except Southwest struggled through a brutally long bankruptcy skyrocketing fuel prices and global economic woes. It was a simplification of an earlier shield logo first introduced in 1936.

Saul Bass a medalist in 1981 as honored by an organization known as the American Institute for Graphic Arts of which I was once a member apparently had a knack for doing that. Towards the latter part of his career he formed a long-term collaboration with Martin Scorsese who had admired his work while growing up. Scott Kerby announced today that with the expiration of the 50 year copyright to the famous and beloved Saul bass designed United Airlines logo also known as the tulip logo United Airlines will be replacing the light blue globe on the tail with the United tulip.

Overall the airline paid about US500000 for using the logo on an ongoing basis. He then attended night classes under Hungarian-born modernist painter designer and theorist György Kepes at Brooklyn College 1944-1945. For 40 years Bass designed film titles which are recognizable for their remarkable synoptic economy in the four minutes or less allocated to them.

It was a simplification of an earlier shield logo first introduced in 1936. A Look Back at Uniteds Brand From the 2000s. He started his early career in Los Angeles.

Perhaps even more beloved was the creation for United Airlines. While the famed graphic designer is best known for creating some of films most beloved opening titles see. The Man with the Golden Arm North by Northwest Vertigo Psycho West Side Story and Goodfellas he was also responsible for.

Saul Bass 1959 - Lawrys Foods 1963 - Alcoa 1964 - Fuller Paints 1966 - Security Pacific Bank 1967 - Continental Airlines 1969 - Bell Telephone Company 1969 - Dixie 1971 - Quaker 1972 - Warner Communications 1972 - United Way 1973 - Ajinomoto 1974 - United Airlines 1975 -. It was to remain in place almost 20 years until 1993. A patriotic red white and blue the two overlapping letter Us resembled a tulip.

Quaker Oats 1971 10. Another change to the logo came around the early months of 1961 when United merged with Capital Airlines. Others claim that most passengers could care less what logo an airline uses.

Saul Bass original 1978 Girl Scouts logo left and the 2010 variation right redesigned by OCD Agency. UALCOM internal release only. Born on May 8 1920 in the Bronx New York Saul Bass studied at James Monroe High School in the Bronx and the Art Students League in Manhattan 1936-1939.

The logo consisted of an oblique vertical spike blue on bottom and red on top running through the name United written in a black or blue serif italic. Saul Bass May 8 1920 April 25 1996 was a graphic designer and filmmaker perhaps best known for his design of film posters and title sequences. Others claim that most passengers could care less what logo an airline uses.

Around 1973 designer Saul Bass developed the logo. That logo should evoke motion and flight along with the excitement and wonderment inherent in travel. This was introduced in 1974 and lasted through to the merger with Continental.

This logo was introduced in the early 1940s. Initial designs look like a mashup of the. The colorful striped logo with the overlapping letter U was in use until the merger with Continental and had only a few modifications.

His process has a lot offer to designers and marketers seeking to create dynamic logos but it can also bring designers and business managers closer.

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